Guides to outbound sales
Plain answers on lead generation, outbound, cold email, go-to-market and email verification, from the team behind Accumen.
B2B lead generation, done for outboundWhat B2B lead generation is, why bought lists decay, and a five-step way to build a short list of named decision-makers with proven email addresses.Outbound sales, without the blastingA plain guide to outbound sales: when it works, the five-part loop, why small and specific beats high volume, and what to measure.Cold email that reads like a person wrote itHow to write cold emails that read like a person wrote them: one reader, one reason, one easy question, honest follow-ups and subject lines that name the thing.A go-to-market plan for outboundHow a go-to-market team can run outbound: define the buyer, segment, use trigger events, test messages one at a time and hand over replies cleanly.Email verification, and what it can proveHow email verification works, what it can and cannot prove, why bounces hurt your domain, and how to treat catch-all addresses.Sales intelligence software, explained plainlyWhat sales intelligence software is, the data it should give you, the questions that separate useful tools from noisy ones, and where on-demand research fits.B2B email finders: found, guessed or provenHow B2B email finders work, the difference between a found, a guessed and a proven address, and how to avoid bounces when you use one.Lead generation software: the types, and how to chooseThe main types of B2B lead generation software, what each is good and bad at, and a short checklist for choosing one for outbound.On-demand research or a contact database?A fair comparison of buying access to a stored contact database and researching each company on demand, and when each is the better choice.Accumen vs Apollo.ioHow Accumen and Apollo.io differ: stored database against on-demand research, what each does well, what each does not do, and who should pick which.Accumen vs Hunter.ioHow Accumen and Hunter.io differ: finding and verifying email addresses at scale against researching a named decision-maker at each company, with prices as published.Accumen vs LushaHow Accumen and Lusha differ: a large stored contact database with phone numbers against on-demand research of a named decision-maker, with prices as published.Accumen vs ZoomInfoHow Accumen and ZoomInfo differ: an enterprise go-to-market platform with a very large database against on-demand research for a defined set of companies.Accumen vs ClearbitHow Accumen and Clearbit differ: enriching records you already hold against finding and proving a decision-maker at companies you have not yet contacted.Accumen vs Snov.ioHow Accumen and Snov.io differ: an all-in-one toolkit for finding, verifying and sending against on-demand research of a named decision-maker, with prices as published.Accumen vs Seamless.AIHow Accumen and Seamless.AI differ: a large contact database with emails, phone numbers and a dialer against on-demand research of a named decision-maker.Accumen vs Lead411How Accumen and Lead411 differ: a B2B leads database with direct dials and intent data against on-demand research of a named decision-maker, with prices as published.Accumen vs KasprHow Accumen and Kaspr differ: a LinkedIn-based phone and email finder with European focus against on-demand research of a named decision-maker.Accumen vs Skrapp.ioHow Accumen and Skrapp.io differ: an email finder and verifier with a LinkedIn extension against on-demand research of a named decision-maker.Accumen vs LeadfeederHow Accumen and Leadfeeder differ: identifying the companies that visit your website against finding and proving a decision-maker at companies you choose.Accumen vs UpLeadHow Accumen and UpLead differ: a contact database with real-time email verification and technographics against on-demand research of a named decision-maker.Accumen vs SalesIntelHow Accumen and SalesIntel differ: a human-verified contact database with direct dials and intent signals against on-demand research of a named decision-maker.Accumen vs InsideViewInsideView is now part of Demandbase. How Accumen differs from the sales and marketing intelligence InsideView offered, and who each suits.